Last year, my word for the year was “SURRENDER.” (Okay, to be more accurate, I didn’t pick that word I just actually surrendered. My word for the year was more like, “seriously I don’t give a f*ck.” Haha! True story). What happened was, I stopped doing anything that didn’t bring me joy.
I stopped marketing my business. I just worked with private clients that came to me by referral. I thought I was going to quit business altogether, actually.
From the space of truly letting go of any attachment to what I thought I ‘should’ want (or what the old me may have wanted at some point but which shifted), I came back to WHY I got into entrepreneurship in the first place.